CASE STUDY

WRITING ENGAGING AD COPY AND A RADIO SCRIPT TO SHOWCASE A FITNESS CLUB’S USP AND INCREASE MEMBERSHIP SIGN-UPS.

We worked with NARWHAL/AGENCY to create short and snappy social media ads and a script for a radio advert designed to increase Strive Jersey’s membership numbers.

OVERVIEW

Strive is a premium health and fitness club in Jersey. They approached us to assist them in their social media ad campaigns. We collaborated with the NMG Agency department to roll out a series of Facebook ads to drive traffic to Strive’s website and increase membership numbers.

CHALLENGES FACED

After an initial draft of copy, as requested by the client, we realised that Strive’s unique selling point wasn’t being clearly communicated. As such, the ads weren’t going to be reaching the target audience.

WHAT WE DID…

As a premium venue, Strive provides an extensive range of classes, facilities and services beyond that of a standard gym.

We suggested that an effective ad campaign should take this into consideration. The client agreed and we put together ad copy to focus on each of these luxury features.

We also applied this to a 30-second radio script that Strive commissioned us to write. After rolling out the targeted ads and the local radio advert, Strive saw a significant increase in enquiries and sign-ups to their annual memberships.

Luke Sartain

CEO & Founder

Tom Sutton

Managing Director

Joey Sandman

CFO

Claire Short

General Manager

Nile Haskins-Spellman

Finance Manager

Andy Toone

Head of SEO

Tansy Dando

Senior Content Manager

Amelia Cheek

Marketing Project Co-ordinator

Caroline Johnson

Finance Assistant

Jake Bentham

SEO Executive

Ella Watson

Midweight Designer

Thomas Kupai

Junior Engineer

Barnaby Shaw

Digital Media Analyst

Ilya Harper

Business Development Executive

Chelsea Showering

Head of Sales and Account Management

ACCREDITATIONS