PAID CAMPAIGNS / SEO

DRIVING NON-BRAND TRAFFIC AND BOOSTING FERTILITY MONITORING BRAND, OVUSENSE’S, SERP RANKING BY 43 PLACES.

Fertility monitoring brand, OvuSense, commissioned us to help increase non-brand-related traffic, boost their SERP results and, ultimately, increase revenue.

OVERVIEW

We supported OvuSense with a multi-stranded strategy. Using our keyword research skills and analytics knowledge, we were able to help the brand climb the SERP rankings and increase organic, non-brand traffic to the company’s website.

CHALLENGES FACED

Working in a consultative way allowed our Agency team to oversee several areas to improve OvuSense’s ranking and traffic.

Combining custom reporting (which included dashboards, data studios and a manual traffic breakdown) with site speed improvements and a keyword-driven content plan, we were able to collaborate with the client’s PPC and social media teams to achieve the desired results.

WHAT WE DID…

To combat these challenges, we enlisted a handful of carefully selected, trusted writers for this project. All writers were thoroughly briefed on the task, provided with examples, and sent a HTML template.

A new content tracking system was put in place to monitor progress with briefing, writing, proofreading, and submitting. Zipcopi’s content managers worked closely with writers throughout the project, setting staggered deadlines, providing support, and reviewing completed work.

Luke Sartain

CEO & Founder

Tom Sutton

Managing Director

Joey Sandman

CFO

Claire Short

General Manager

Nile Haskins-Spellman

Finance Manager

Andy Toone

Head of SEO

Tansy Dando

Senior Content Manager

Amelia Cheek

Marketing Project Co-ordinator

Caroline Johnson

Finance Assistant

Jake Bentham

SEO Executive

Ella Watson

Midweight Designer

Thomas Kupai

Junior Engineer

Barnaby Shaw

Digital Media Analyst

Ilya Harper

Business Development Executive

Chelsea Showering

Head of Sales and Account Management

ACCREDITATIONS