CASE STUDY

WORKING WITH SOLAR SMART TO HELP THOUSANDS OF IRISH HOMEOWNERS CONVERT THEIR HOMES TO RENEWABLE ENERGY.

Working closely with Solar Smart to make it possible for Irish homes to produce, use, and profit from their own solar-powered electricity supply.

OVERVIEW

NARWHAL/LEADS has worked closely with Solar Smart in Ireland to enable Irish homeowners to generate, utilise, and profit from their own electricity supply from sunlight. They design solar systems with a core focus on getting the best return from their clients’ investment in solar. Pandemic disruption meant that the usual serviceable area had been disrupted, and we were tasked with working to maintain stable volumes of business enquiries in specific geolocated areas to improve operational efficiency.

CHALLENGES FACED

NARWHAL/LEADS created a flexible geolocated paid strategy using a network of assets based on the intent behind search terms, from savings calculators to quote engines. Within 5 days, we were able to create a steady stream of pre-qualified prospects delivered via secure API with an automated nurturing flow.

THE RESULTS

1000+

LEADS PER MONTH

Pre-qualified solar leads generated per month.

1260.6

ROAS

On average per month from leads supplied.

£1.5m+

TOTAL PIPELINE

Pipeline growth within 6 months.

Luke Sartain

CEO & Founder

Tom Sutton

Managing Director

Craig Jones

Design Director

Joey Sandman

CFO

Claire Short

General Manager

Andrew Harkness

General Manager

Julien Vallet

Head of Engineering

Nile Haskins-Spellman

Finance Manager

Andy Toone

Head of SEO

Tansy Dando

Senior Content Manager

David Rueda

PPC Executive

Amelia Cheek

Marketing Project Co-ordinator

Caroline Johnson

Finance Assistant

Jake Bentham

SEO Executive

Ella Watson

Midweight Designer

Thomas Kupai

Junior Engineer

Barnaby Shaw

Digital Media Analyst

Olivia Matthews

Head of Client Service

Francesco Maglifiore

PPC Executive

Archie Jones

Studio Dog

Bosco Ruiz

PPC Executive

Ilya Harper

Junior Digital Media Analyst

Daxpesh Patel

Head of Paid Media

Chelsea Showering

Senior Business Development Manager

ACCREDITATIONS