CASE STUDY

SHOWCASING THE STORY BEHIND A BRISTOL MORTGAGE COMPANY, BY ELEVATING BRANDING, DESIGN, AND MESSAGING.

We refreshed Watson & Co’s website to drive the owner’s story and ensure this was at the core of the site’s messaging and branding.

OVERVIEW

Mark at Watson & Co. approached us to help him deliver the new vision and core story of the company which was not coming through clearly on the original site. Moving back into the building where Mark had started his career was a key focus. The client wanted to keep the building at the heart of the story whilst also developing the brand and moving the website forward.

CHALLENGES FACED

This project’s focus was to refresh the core brand and elevate it to help the business grow. We had to factor in the key story which was that Mark Watson had started out his career in this building for another company. Twenty years later the building came up for sale, Mark made an offer. This nostalgia added to the core story.

We faced some technical challenges in accessing the website domain which caused some delays. Once we had access, the main challenge was to overhaul the outdated website structure and design and to focus on communicating the brand’s messaging in a more streamlined and effective way.

WHAT WE DID…

We developed a fresh new website design with a more intuitive structure. Once the layout was decided on, a full rewrite of all content was achieved by Narwhal/Content. We presented our copywriters with the new website layout and briefed them to create copy that would achieve the personal tone of voice needed to reflect Watson & Co’s story. We found this was the most effective way to communicate the message to our clients.

Luke Sartain

CEO & Founder

Tom Sutton

Managing Director

Craig Jones

Design Director

Joey Sandman

CFO

Claire Short

General Manager

Andrew Harkness

General Manager

Julien Vallet

Head of Engineering

Nile Haskins-Spellman

Finance Manager

Andy Toone

Head of SEO

Tansy Dando

Senior Content Manager

David Rueda

PPC Executive

Amelia Cheek

Marketing Project Co-ordinator

Caroline Johnson

Finance Assistant

Jake Bentham

SEO Executive

Ella Watson

Midweight Designer

Thomas Kupai

Junior Engineer

Barnaby Shaw

Digital Media Analyst

Olivia Matthews

Head of Client Service

Francesco Maglifiore

PPC Executive

Archie Jones

Studio Dog

Bosco Ruiz

PPC Executive

Ilya Harper

Junior Digital Media Analyst

Chelsea Showering

Senior Business Development Manager

ACCREDITATIONS